Sports focused PureLytes is an electrolyte replacement powder, created for sports, athletes, and those demanding more from their workout. This cutting-edge sports drink mix was created by two lifelong athletes who spent a lot of time researching healthy ways to increase performance, without sacrificing their physiological integrity. They wanted something simple: a natural electrolyte replacement drink with ingredients every athlete could pronounce and understand. The first key ingredient came in the early 2000’s, when they stumbled upon coconut water, but it didn’t have all the qualities and properties they wanted; therefore, they went with simple, nutritious ingredients to create a flavorful energy drink with the perfect electrolyte balance and a hydrating energy source we could depend on. The final formula was created and designed by medical professionals using the founders’ experience, knowledge, and access to medical journals.
Sports Drink Mix
Currently, the Purelytes sports mix is available in three flavors: Blueberry, Raspberry, Pineapple, and is certified Paleo, Vegan, Gluten Free, and Non-GMO. The powder comes in small packets, called “tubes’, which are neatly packed in a full color box. To use, the powder is poured into a standard water bottle or 16+ ounce bottle. It is closed and shaken to create the drink mix. This makes it convenient for the athlete on the go as they only carry a water bottle and small packet before they decide to mix-it-up. At Fort Collins Web Design, we’ve tried all of the flavors PureLytes offers. Whether riding our bicycles, hiking, or playing outdoors, we felt energized and hydrated the whole time. PureLytes is truly a cutting-edge product that can fuel our bodies. The product is now sold online and promoted via social media and digital marketing.
Before creating PureLytes’ first website design, we helped them design their mix packaging, boxes, and marketing materials – this cleared the stage for a clear and “sporty” brand from the get-go. To this day, we continue to work with PureLytes as they roll out new flavors, boxes and packaging.