Today, most companies want visits to their site, period.When search engine optimization and/or social marketing aren’t enough or there are too many time constraints, search engine marketing (SEM) can help. Traditionally, companies would use SEO to improve their site ranking, as well as post to social, promote in emails, use their web address in print, etc. To boost website ranking, some sites employ search engine marketing, also known as pay-per-click (PPC). When using a search engine like Google or Bing, these ads target potential customers that are most likely to visit your website. With this service, your website advertisements are displayed right along organic search engine results.
Google AdWords is the most popular service for PPC – chances are you’ve seen these ads on Google. With AdWords you set an established budget and you pay for each click from that budget. With PPC you don’t pay for the ad until somebody clicks it. The cost per click and effectiveness of the budget depends on the industry and the keywords used. The ad is only the first half of the conversion. Taking web users to a meaningful landing page, offer, or expanded information is key. These latter items will often fall under website design.
Search engine marketing can be complicated and taxing to the brain, but the efforts are often rewarding. If your a start-up business or looking for local customers, SEM is a great way to get traffic to your site. Our digital marketing team can help set up and run your Google AdWords campaigns. Relying on best practices and constant education, we can setup the right recipe to advertise your site, products, services, and more. All working within the budget you establish. Monthly reporting is included of course.